Multimedia
Introduction
:
Multimedia
is any combination of text, graphic art, sound, animation
and video d
elivered
to you by computer or other electronic means. It is
richly presented sensation. When you wave together
the sensual elements of multimedia - dazzling pictures
and animations., engaging sounds, completing video
clips, and raw textual information- you can electrify
the thought and action centers of people's minds.
When you gave them interactive control of the process,
they can be enchanted. Multimedia excites eyes, ears,
finger-tips, and, most importantly, the head.
Definitions
:
Multimedia
is, as described above, woven combinations of text,
graphic art, sound animation, and video elements.
When you allow an end user - the viewer of a multimedia
project - to control what elements are delivered and
when, it is interactive multimedia. When you provide
a structure of linked elements through which the user
can navigate, interactive, multimedia becomes hypermedia.
Although
the definition of multimedia is simple one, making
it work can be complic
ated.
Not only do you understand how to make each multimedia
element stand up and dance, but you also need to know
how to use multimedia computer tools and technologies
to weave them together. The people who weave multimedia
into meaningful tapestries are multimedia developers.
The
software vehicle, the message, and the content presented
on a computer or television screen- together constitute
a multimedia project. if the project will be
shipped or sold to consumers or end users, typically
in box or sleeve, with or without instructions, it
is a multimedia title. Your project may also
be a page on the World Wide Web, where you can weave
the elements of multimedia into HTML (Hypertext Markup
Language)
A multimedia project need not be interactive to be
called multimedia; users can sit back and watch it
just as they do a movie or the television. In such
a cases a project is linear, starting at a
beginning and running through to an end. When user
are given navigational control and can wander through
the content at will, multimedia becomes nonlinear,
and interactive, and is a very powerful personal gateway
to information.
Multimedia
elements are typically sewn together into a project
using authoring tools. These software tools are designed
to manage individual multimedia elements and provide
user interaction. In addition to providing a method
for user to interact with the project. The sum of
what gets played back and how it is presented to the
viewer is the human interface.
CD
- ROM and the Multimedia Highway
CD-Rom
( compact disc-read-o
nly
memory) has emerged during the last few years as the
most cost-effective distribution medium for multimedia
projects: a CD-ROM disc can be mass produced for less
than one dollar and can contain up to 72 minutes of
full-screen video. Or it can contain unique mixes
of images, sounds, text, video, and animations controlled
by an authoring system tp provide unlimited user interaction.
In
the long term, however, many experts view CD-ROM as
an interim memory technology that will be replaced
by new devices that do not require moving parts, such
as flash memory. They also believe that as the data
highway described below becomes more and more pervasive,
copper wire, glass fiber, and radio/cellular technologies
will prevail as the most commonly used delivery means
for interactive multimedia.
Entertainments
companies that own content easily converted to multimedia
projects are teaming up with cable TV companies like
QVC or Viacom (owner of MTV, Showtime, and Nickelodeon).
Film studios like Disney and Warner Brothers are creating
new divisions to produce interactive multimedia, and
wealthy talents like Spielberg, Katzenberg, and Geffen
are forming new companies (Dream Works) to join the
action. Already, Large media corporations are uniting
to create huge conglomerates that will control the
content's of tomorrow's information. Disney has merged
with Capital Cities/ABC, Time Warner, Inc. Has purchased
Turner Broadcasting, and Microsoft has joined forces
with NBC.