Thane,
30 April 03: Ruff Kids, are going great guns. This
fashionable and innovate kids wear brand have added
yet another feather to cap, with the opening of their
new store at Ram Maruti Road, Thane, on Wednesday.
Occupying
a vintage point, the 2000 sq. feet, two-leveled structure,
which is the fourth in line in the Ruff Kids chain
of stores - the other being situated at Bandra, Heera
Panna and Vashi -, will stock the entire Ruffmerchandise
on the ground floor with the second level too displaying
part of the merchandise as well as the 'Fun zone'
for kids to have fun.
The
idea behind this 'Fun zone' as the name suggests,
is to help today''s livewire kids have a whale of
a tome and keep busy doing something they like best
- playing various games - as their parents go about
making the decision of picking an outfit that would
best suit their little ones without being disturbed.
'Watermelon',
the ultra modern hair-cutting salon is also situated
on this floor. This unique salon equips the kid completely
for a party, with a trendy haircut to math a trendy
outfit and all that goes with today's modern kids.
The
new store, as usual, boasts of an eye-catching décor
that jells well with the red, blue, yellow and green
colour that has been tastefully used. This exclusive
store will stock the entire range of Ruff Kids
garments, which consists of shirts, tees, jackets,
jeans and trousers and are complimented by a wide
range of accessories, such as socks, water bottles,
belts, caps, bags, wallets, tennis balls and undergarments.
The
ambience, of this concept store has an international
look and the visual merchandising and the shelf display
are pleasing to the eye, making shopping a comfortable
and enjoyable experience.
"We
at Ruff Kids are keen on making shopping a
pleasure not only for the kids but the parents too,
by providing the very best in kids wear and completely
equipping the kid for a party, and all that under
one roof," said Mr. Riaz Patca, director D. S.
Corporation.
D.
S. Corporation, the flagship company of Dear son Group
is the pioneer in the field of kid's garments. The
company made inroads in the kids wear segment under
the brand name of Ruff Kids in the mid nineties and
today, is the country's largest selling kids wear
label. The company manufactures a wide range of trousers,
denim shorts, dungarees, jackets and tee shirts. Accessories
such as wallets, caps belts, bags etc are also part
Ruff's portfolio. The company has 15 state - of -
the art manufacturing units installed various locations
in India.
