Business The Amazon.com Way

Launched as a web site in July 1995, Amazon.com Inc. today has a market valuation of $6 billion, more than the combined value of Barnes and Noble and Borders, its biggest competitors online and off.

It continues to be the subject of hot discussion at business breakfasts and lunches by current and potential investors, Web watchers and, of course, investment managers.

As this book goes to press Amazon.com stock is trading at around $209 a share, 23 times its May 1997 IPO price of $9 share, although the organization has yet to make a profit. Just how did Jeff Bezos create the phenomenon that is Amazon.com? How can we sue his strategies and tactics in our own businesses and careers?

In Business the Amazon.com Way Rebecca Saunders reveals the secrets, deals, schemes and dreams of one of the world’s web superstars. She entertainingly charts the rise and rise of this digital icon and takes a sideways look at how Amazon.com rose from nothing to dominate Internet retailing.

Business the Amazon.com Way is at once an inspiring and engaging insight into the ingredients of success and a source of invaluable business lessons for the next generation of winners.